History

The story of Larsen Cognac is a story of inspiration and about being bold. In the roaring 1920's, the world was under reconstruction. Anything seemed to be possible in les années folles. Art. Music. Culture. Politics. Social welfare and women's rights.

The world belonged to the progressive and the bold, to the curious and the creative. Our founder, Jens Reidar Larsen, was one of them. He left his small town of Tromse in Norway, in search of something new. Something bigger.

The adventures of Jens Reidar Larsen.

A young Norwegian, who’s eager to explore the world, leaves his home shore at the age of 24 on a ship destined for the Americas.

But a long stopover in Bordeaux to repair the boat changes his destiny forever. Determined to earn some money before resuming his travels, Jens Reidar quickly finds a job in a small town a little further north, famous for the quality of its eau-de-vie. He meets and subsequently marries a local girl. Thus Cognac becomes his home port. America will have to wait and a new adventure begins.

Before long, Jens Reidar discovers yet another passion, one for cognac and the diversity of its soils. He quickly becomes an expert, learns about the well-kept secrets of the cellar masters and explores the treasure of their cognacs. From this experience, the original signature of Larsen Cognac is born in 1926.